ActiveCampaign
ActiveCampaign is easily one of the most comprehensive marketing tools out there right now. The enterprise is quite large compared to most. They have a staff of tech-savvy marketing experts, which doesn’t hurt either.
There are several features offered under the umbrella of ActiveCampaign, including:
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Marketing Automation
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Email Marketing
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Messaging
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Sales + CRM
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Machine Learning
ActiveCampaign has top-notch customer service and is known for providing affordable rates. That is all without mentioning the excellent deliverability ratings. If you’re looking for a marketing tool that is known for staying relevant, ActiveCampaign is it.
Ontraport
Ontraport is an excellent marketing tool for small businesses, as it was specially designed for small companies and entrepreneurs.
The CRM platform within Ontraport allows users to automate both SMS texting and email campaigns. The platform can also be used for landing page creation, e-commerce, and forms, all of which sync up nicely with your database.
Plus, Ontraport provides an insight into how your business is running with easy-to-read metrics.
Drip
If you run an e-commerce business, Drip might be the perfect automation tool for you. Drip focuses on the essential e-commerce features, including customer segmentation, automated or personalized social media campaigns, and top-of-the-line email automation.
One important thing to note is that Drip creates intuitive analytics for business owners, perfect for those who want to stray away from anything complex.
GetResponse
GetResponse is one of the most affordable automation tools out there at only $10 per month. With effective newsletters and a slew of other baseline features, it is both effective and easy to use. Of course, for those who need something more complex, this particular tool may not be the best choice.
However, you can upgrade your GetResponse plan to get access to different tools, such as:
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CRM
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Auto Responders
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Landing Pages
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Email Marketing
HubSpot
For small business owners looking for something simple and scalable, HubSpot Marketing Automation is a wonderful choice. It integrates nicely with other applications and is incredibly intuitive. The customer service is excellent too, making it easy to troubleshoot if something goes wrong.
HubSpot allows users to optimize blog content, create landing pages, and track ROI of digital advertising, among other things. If your business is ready to take the first step to actual marketing, HubSpot is one of the best places to start.
