Updated: Nov 10
If you're considering a new website build, it can be difficult to know where to start. Without a clear list of steps in front of you, you might make poor decisions, leaving you with a website that isn't aligned with your brand or your goals.
With years of experience in web design here at Gold Level Marketing, we've come up with a list of three things you need to do before you get a website!
Have a Goal
The most important thing to have before creating a website is a goal.
What will your website be for?
Is it informational?
Is it there to create leads?
Is it purely for selling your products?
No matter what the case is, your website should reflect that goal and clearly communicate what it is that you do.
For example, if you run a product-based eCommerce business, it should be clear that visitors can add products to their shopping carts to purchase them. On the other hand, if you're using a website to write a blog about your deep love for coffee, your goal could be as simple as developing several interesting post ideas.
Create a Design
Every website you find yourself on has a design that someone has to create. The beauty of a well-designed website with an intuitive layout is that you don't often think about the design, as you're so immersed in the experience. This is often because someone did all of the thinking for you so that the website would meet your needs as a visitor.
When designing your website, you have a few options. For starters, you can go with a DIY website builder, such as Wix or Squarespace. While these platforms can help you build professional-looking websites in a matter of minutes, they lack flexibility.
You can always hire a company that is experienced in web design to create something for you that is unique to your business. When you have a web designer build a website from scratch, you can design it exactly how you like, from the layout to the widgets and beyond.
What kind of content will your website have?
Regardless of the business, you run, you might consider having a blog on your website to drive SEO.
A great blog will funnel traffic to your website from search engines using specific keywords of search queries. If you don't have experience in developing SEO-friendly blog content, consider hiring someone who does.
Elevating Your Business With a Professional Website
Building a website can be a challenge. However, once you have the basic knowledge, you can move forward more confidently. Create a to-do list for yourself and take it one step at a time without rushing.
If you need help, make sure to get in touch with us here at