Filling Out Your Profiles
You'd be surprised at how many businesses and brands forget to fill out their profiles. Your brand has a Facebook page, right? If so, you need to make sure that the information on it is filled out.
Go to the About tab, add a small bio and a few links to make sure people know what you're all about. Fill out your contact info section as well.
Utilize Branded Hashtags
With the new Instagram updates, users have the ability to link other accounts and use hashtags in their bios. Having the ability to add hashtags and tags can help you promote your account and potentially link out location-specific pages.
You might use a brand-specific hashtag for a contest that you are running. For example, Bill's Coffee Shop might use a hashtag like #billscoffee to tell followers to shout out its account.
Cross-Promotion On Other Platforms
Remind your followers that you are present on other social media channels. Asking your followers to check out your other social media pages is something you don't need to be shy about. Present links to your other accounts in your bios or create a call-to-action to funnel followers from one platform to another.
Mentioning your other social media pages in your bio is a subtle way to cross-promote, and one that many brands take advantage of.
Use Branded Social Icons On Your Website
Your website is the very first thing that will show up in search results when people search for your business. It's your job to make it easy for these people to find your various social networks. Modern website themes often provide an easy way for people to incorporate social media icons.
Of course, you could go above and beyond by customizing these social media icons with your own colors and graphics.
Promote Your Platforms Through Email
A solid email marketing strategy covers all of the bases. If your brand is sending out recurring newsletters, make sure that links to your social media platform are at the base of every email, whether in the form of links or icons. If you are often emailing clients or individuals, make sure that you have the links to your various social media platforms in your signature.
Taking control of your social media strategy can help your business grow. This list of social media promotion ideas is not an exhaustive one by any means, though it is a good start for those who are trying to optimize their social media game. To stay on top of the latest digital marketing updates and social media news, make sure to sign up for our subscription newsletter at Gold Level Marketing by entering your information into the box above.