top of page

Are PPC Ads The Right Market Approach For Your Business?

PPC, otherwise known pay-per-click advertising, is one of the most popular marketing strategies for many types of businesses. However, many businesses wonder if PPC ads will work for them.

In this guide, we're going to lay out all of the benefits of PPC to help you determine whether or not to implement it into your current digital marketing strategies.

What Are PPC Ads?

PPC ads or what you see at the top of Google when you enter a search query.

Essentially, advertisers will bid on particular keyword queries to have their ads appear near the top of the page. The reason that it is called pay-per-click is that the advertiser will only pay when people click on their ads.

Benefits of PPC Ads

Reach a Wider Audience

One of the major benefits of PPC is the ability to reach wider audiences much faster.

The beauty of PPC is that it delivers results almost instantly. Rather than taking the time to build up your brand awareness, which can take many years, you can pay to have your brand or business at the top of Google’s search results.

With such high effectiveness when it comes to increasing revenue, it is no wonder that PPC is among the most common forms of digital advertising.

Reach Customers at the Best Time

PPC is ultra-specific. You can choose the keywords that you want to bid on exclusively. The best way to approach this method is to pick keywords with high purchasing intent. This way, you'll have a better idea of exactly what people are looking for when they come across your ad.

Most of these potential customers will be in a purchasing state of mind.

A recent study shows that companies will often make a reported $2 in revenue for every $1 spent on advertising.

Full Control Over Cost

The cost of PPC advertising is in the name. You only have to pay if somebody clicks on your advertisement. Therefore, you get to decide how much you want to spend on advertising, and you can determine how you want to scale your spending to support promotions or seasonal sales.

On average, your business should expect to spend around $1-$2 per click if you want to advertise monthly on Google. A small to mid-sized business will likely spend anywhere between $9,000 and $10,000 per year on PPC ads.

Free Access to Analytics and Marketing Data

You can see how well your campaigns are doing and ways in which you can improve them using Google Ads analytics. You might consider moving certain keywords to top performers or reducing spending on poorly-performing keywords.

You can then use the analytics from your PPC advertising campaigns to determine future moves in your other marketing channels, such as SEO and social media.

Is PPC Right for Me?

If you're running a business with customer lifetime value or high margins, the question of whether or not PPC is right for you is a no-brainer.

Advertising with Google Ads is a wonderful way to reach the right audience, boost traffic to your website, and drive sales. If you are looking to choose a PPC specialist to help you connect with new customers, scale your business, and implement a high-end PPC campaign into your current digital marketing strategy, get in touch with us here at Golden Level Marketing today.

bottom of page