People often make Google searches and find the answers they are searching for without ever having to click on a link. For 2021, we predict that consumers will continue to rely on online Google searches. When it comes to Google, you want to aim for the top of the list. There are a few ways to keep up with this new trend, including getting your business into featured snippets that don't ever need a click. Because Google uses algorithms to detect these snippets, you must adhere to them. Ensure that your website has content to answer some of the frequently asked questions consumers might have.
Short-Form Video Content is and might always be king!
However, content as we know it is slowly changing. We constantly talk about the importance of video content here at Gold Level Marketing. Rather than long, in-depth blog posts or ultra-produced promo videos, people are now looking to short-form video content for their consumption needs. We're talking about videos found on TikTok, Instagram Reels, and Facebook Live. You don't have long attention spans to deal with anymore, meaning you must make highly engaging content that can suck people in right off the bat.
The in-person interactions we have known and loved have been limited this past year, which means the necessity for personalization with online communication has never been greater. How do you achieve personalization online, you ask? Well, think about it this way. You are in a constant state of interaction with your customers as you post photos and videos for them. All you need to do is optimize that interaction by asking questions, responding to comments, and finding ways to address people specifically. You can create automated emails while personally addressing your customers or write them individualized notes if you have the time and resources. While this might seem very simple, it can make a world's difference when building loyalty among your customers, especially as things begin to come back to normal.
In 2020, customer convenience was a priority. In 2021, businesses will need to keep up with new customer conveniences to stay ahead of the competition. One form of accessibility is allowing your customers to make purchases online and pick them up in the store. Businesses that offer this kind of convenience are more enticing to customers. Your job is to come up with ways that you can optimize accessibility within your store or business.
As we move deeper into 2021, it is important that you integrate these trends into your marketing strategies and adapt to the changing market. As always, make sure to sign up for our subscription newsletter using the box above to receive helpful marketing articles like this one straight to your inbox!