EDDM is a fairly new service that helps small or locally-owned businesses promote their products and services throughout a given community. It takes traditional market research out of the equation, allowing you to map out neighborhoods and zip codes with U.S. census data so you can send your mailings out to those within your demographic.
The ROI is strong with this method, as the postal service provides extraordinarily competitive rates. With a wide array of formats and sizes, including calendars, maps, business cards, and more, you can design your EDDM cards exactly how you want them to be.
The Fundamental Advantages of EDDM
No Need For Mailing Lists
To obtain contact information for a preferred neighborhood, businesses must usually purchase mailing lists. However, with EDDM, the local mail carrier can take your company's messages from door to door on their route. Essentially, you can focus on your mail content while letting the mail carrier worry about delivery.
EDDM is one of the most budget-friendly tools out there for advertising products and services, especially for small businesses. Simply print a postcard, flyer, or brochure that is eye-catching enough to stand out in large stacks of mail. Businesses that use EDDM take advantage of the low postage rates for localized areas, saving them money on the cost of mailing.
Plenty of Design Space
You can choose from a large array of EDDM mailing sizes, including large tri-fold menus to 6.5" x 9" postcards. You can even get business cards to send out if you feel that there's enough room to pack in all of the info you want to convey. It's up to YOU how you want to get your message out.
EDDM rules state that businesses without postal permits can send out anywhere between 200 to 5,000 pieces of mail per zip code each day. Your business gets an EDDM permit so that your EDDM postcards aren't sent out with mass mailings.
Expanding Your Reach with EDDM
EDDM is an ideal choice for local restaurants, local realtors, small businesses, and political campaigns. With the ability to send out anywhere from 200 to 5,000 pieces of mail each day, you can reach an entirely new audience with this wonderful service. There's no need to obtain any special mailing permits. Simply drop your mailings off at the post office and watch your message go from door to door in your region!
If you need help designing the perfect promotional mailings, check out the services offered at Gold Level Print.