The Benefits of EDDM
EDDM Is Cost-Effective
EDDM is great if you don’t have a large budget to work with, as these types of campaigns often churn out a better ROI than traditional direct mail marketing campaigns. If you need to cover a large swath of your local area, it’s very effective.
Effective Advertising Channel
You might consider adding EDDM to your marketing arsenal if you need a new channel to advertise through. It’s a great supplement for digital campaigns and can help optimize your brand-building experience in a cohesive manner.
The best thing about EDDM is that the post office will provide you with an array of tools to track and measure your various campaigns.
Efficient
When time is of the essence, EDDM prevails. It’s great for holiday events or timely sales campaigns, as you can get your direct mail to your consumers on time. Every door direct mail isn’t like email, which often sits in an inbox and waits for the recipient to go online and check it. People receive mail to their homes each day, and EDDM ensures those people will see whatever you send in a timely fashion.
List-Building
If you don’t already have a mailing list, EDDM can be super effective. Building a mailing list takes a lot of time and costs quite a bit of money. You can use every door direct mail campaign to skip over that point in the process, which is excellent if you don’t already have a list. Simply pick the geographical area you want to target and let USPS take care of everything else.
Finding New Customers and Clients
There is no better way to market to an entire geographical region than with a direct mail campaign, especially if you’re looking to expand your base of customers or clients. When you design and properly execute an EDDM campaign, you can make it work in exceptional ways for your business.
Crafting the Ultimate EDDM Campaign
Compared to traditional direct mail campaigns, EDDM offers a number of unique benefits.
If you want to learn more about how this method of direct mail marketing can positively impact your business, make sure to get in touch with us here at Gold Level Marketing! We can help you prepare your next EDDM campaign and find the success you’re looking for.
