What Exactly Is Experiential Marketing?
While experiential marketing comes in many forms, the main idea is that you raise awareness for your brand without a sales pitch. Instead, you offer an experience that aligns with your branding, your values, and your overall message.
What kind of experience can you create?
It can truly be anything as long as it creates an interaction between you and the customer. Your customer should feel as if they are participating in the story of your brand rather than buying into it. Here are some ideas:
Putting interactive games or other interactive content on your website
Pop-up shops and events
Inviting customers to vote for different products to add to your inventory
Answering questions on platforms like Reddit, Quora, or Yahoo
Instead of making a pitch about your product or service, you are creating a two-sided experience for your brand and your customer.
The Benefits of Experiential Marketing
For starters, this type of marketing taps into the emotions of your buyers. The majority of consumers make buying decisions that are emotion-based, whether they want to admit it or not. Experiential marketing takes these emotion-based buying decisions to a different level. In a few years, experiential marketing will become a necessity for small brands and businesses. Make sure to stay up to date with the latest trends and get in contact with us here at Gold Level Marketing to learn more about what experiential marketing can do for your business.