Updated: Oct 18
Clean Your Data Routinely If you're only cleaning your data once per year, you need to rethink your strategy. Did you know that 72% of companies believe data quality issues have a negative impact on customer perception and trust? This is because data-driven, decision-making is necessary for successful marketing. If you have a ton of inaccurate data, you won't make good marketing choices. Make data cleaning a once-per-month ordeal at least.
Get To Know Your Crowd
Think about your audience when making marketing decisions. Ask yourself a few things:
Who is my audience?
What do they like?
How can I make their lives easier?
We often help our clients create buyer personas to define audience responsibilities, demographics, interests, and more. These persona elements can help personalize marketing strategies and optimize effectiveness.
Create Relevant Content
When you know your buyer persona, you can create relevant and valuable content. When all you create are countless sales pitches and clickbait articles, you diminish your audience's trust. Make it your goal to be personal with your audience and show them that you understand their needs and wants. Provide insight and information without pushing your product. Maybe try providing some entertainment if you can! This approach is far more effective in the long run.
Enhance Your Email Strategy
People often feel overwhelmed with emails, though 88% of consumers say that they prefer email for business communications over everything else. In essence, email is here to stay and email marketing is essential for business owners. You must find ways to improve audience engagement with your emails and help convert. Make sure that you have the correct sender address so recipients know who they are receiving an email from. Create a subject line that is enticing and makes people want to open the email. Make sure the design of the email delivers on the subject line and is visually appealing (especially on mobile devices). Of course, make sure every email comes with a call to action.
The world of social media is in a constant state of evolution. With ever-changing algorithms, it can be difficult to gain traction organically. To level the playing field, you might need to consider boosting posts and paying for advertising. Ads on social media had worldwide revenue of $153 billion in 2021, and this number is expected to grow to over $252 billion in 2026. In North America alone, 76% of B2C content marketers utilized promoted posts and noted them as "effective."
We hope that these five small business marketing tips were inspiring. Of course, the work doesn't stop here. Always think about your business and where you believe you have room to grow.