Relying On Search Hype locality
Consumers often rely heavily on search engines to find businesses. Over the last few years, the number of hyperlocal searches has risen. As third-party delivery and online ordering continue to grow, so will these types of searches. People used to type "near me" when looking for local businesses, though many users simply expect localized search results right off the bat. If your local searches aren't too hot, it might be time to look to the Google Local Service Ads or develop a local search marketing strategy.
Voice Searching Is On The Rise
Next to 40% of consumers use voice search to find what they are looking for. While it might not be a habit for everyone, there are tons of people using virtual assistants and smart speakers for things throughout the day. Consumers use voice search now for a number of things, including:
Adding items to their carts for later
Finding businesses near them
Consumers Love Reviews A review can make or break a business. Yelp taught us that when it first came out years ago. Customers want to know how REAL people felt about their experiences with your business. Customers who haven't dealt with your business will use these reviews to decide whether or not they should deal with you at all. You want to make sure that you have transparent and up-to-date reviews.
While it's probably not news to anyone, people use their phones. A lot. Consumers spend tons of time searching for products and services using their mobile devices. These consumers are likely comparing prices of products and services online or checking out reviews. While many people visit search engines to do this research, there are also many people that visit retailer websites and apps. If your website isn't mobile-friendly, you could be missing out on plenty of new customers.
The times are always changing and new trends will continue to emerge every day. Consumer behavior can change drastically from one day to the next. You need to be prepared and stay up to date to make sure you don't fall behind the curve. One of the best ways to make sure you stay up to date with the latest marketing trends is by signing up for our subscription newsletter at Gold Level Media using the box above. You'll receive new articles to your inbox each week, which will provide you with knowledge on how to market and grow your business.