Google Re-Marketing Reminds Consumers of Your Brand
Google Re-Marketing can help remind consumers who have previously seen your products or brand. There are products out there that have much longer buying cycles compared to others. Many potential buyers often forget about certain products or brands as time goes on. Re-Marketing is a friendly way to give them a reminder. Typically, re-marketing ads feature a single product photo and are simple in composition. They are useful, even without the glamorous characteristics of traditional ads. If a consumer has a lasting interest in the marketed product or service, they will click, leading to an increase in your overall sales.
Google Re-Marketing Can Increase Conversions
To execute marketing campaigns successfully, you need a bit of marketing expertise. However, re-marketing can show an ultra-specific audience brief, targeted ad reminders of the products or services a business offers, which doesn't require the help of a professional marketing expert. Let's say someone is interested in buying a raincoat. They browse your website, though close out of the browser before buying because they simply aren't ready to commit to the purchase. A week later, the same person is reading a blog and catches an ad for that same raincoat. This time, they click the ad and finalize their purchase.
Google Re-Marketing Uses Expert Timing to Connect With People
It can be difficult to connect with consumers at the best time in the buying cycle. Luckily, Google Re-Marketing does it automatically. It can be incredibly complicated to try and time ad placements properly. You need to avoid crossing any consumer privacy lines or creating ad fatigue. It is essential that you reach a potential customer at the right time during the buying cycle so that you can create conversions. If you reach someone before they are ready to make their purchase, your probably won't make a customer out of them. If you reach them once they have already purchased another similar product from a different brand or business, then you definitely missed your shot.
There are many things to keep in mind when crafting a re-marketing plan. Google is simply another useful tool to add to your arsenal so that you can pull in more customers and elevate your business.