Utilizing the Best Video Content Platforms
For starters, you need to make sure that you are posting your videos to the optimal platform. Ask important questions, such as, "Is this platform a good fit for my target audience?" If the answer to that question is yes, then you're on the right path. If not, begin exploring alternatives. YouTube might be wonderful for video content, though if your specialty is short-form video content, you might want to rely more heavily on Facebook or Instagram. Rather than focusing on trying to hit every video outlet, focus on posting the majority of your content to a single platform and making it as engaging as you can make it. To find out the where, why, who, what, and how of your audience, make sure to look at your YouTube and social media analytics. In doing so, you'll discover the answers to the many questions you had regarding where you should post your videos.
Use the Right Keywords In Your Video Descriptions
Keywords, as you probably know, are distinct terms that you include in your website, product descriptions, and content. Keywords help search engines create targeted results for people. You need to make sure that the online content you have utilizes the right keywords so that it shows up when people search for it. When it comes to titling your videos, these keywords are incredibly important. If someone looks up "How to Detail a Car," for example, you want to make sure that those words or phrases are in your title. You can use tools like Google Trends or Wordtracker to get started.
Customize Those Thumbnails
People often get so intrigued by a thumbnail that they will click on the video just to see more. A great thumbnail can draw in a viewer like a great book cover can draw in a reader. While people often say not to judge a book by its cover, we believe it is the complete opposite when it comes to visual content. YouTube will generate thumbnails for you, though we recommend opting for a custom thumbnail instead. “Videos with custom human thumbnails receive a 30 percent higher play rate," according to WordStream.
There is no better or more engaging way to share messages with your customers than with great video content. To make it more impactful, you need to strategize and take the time to optimize it.
Hopefully, this article helped you so that you are not asking next time,
"how can I optimize my video content"?