Communicate With Your Customers
Do customers know if your business is open? So many businesses had to close or limit their hours this past year, throwing regular customers into a frenzy. You need to do your best to communicate with customers and let them know whether you're open or not if you're hours or seating are limited, and if there are any changes to your business that they need to be aware of. For example, if you decide to change your hours of operation, you need to make sure to update across as many platforms as you possibly can. Update your hours through social media, your website, your Google My Business listing, or wherever else customers might be looking for information about your business, including Yelp or Trip Advisor.
Be In Your Customers' Line of Sight
There are plenty of opportunities for businesses to reach out to people. The very first step to making sure that your business has a digital presence is local search marketing in Phoenix. Contrary to what you might think, 46% of Google searchers end up seeking out local information. If local people are searching for businesses similar to your business, then you might end up popping up. Utilizing keyword targeting is the best thing that your business can do. You may also consider using geofencing, which is essentially location-based consumer targeting. For example, you can use geofencing to target consumers who live in a specific location or have visited your business before.
Engage Your Customers
Online searches increased dramatically over the past year. You need to make sure that your customers are entertained as a business owner. One of the first places you can look to engage your customers is through social media. If you don't already, post at least once per week on social media. Some content ideas include business updates, community resource sharing, or entertainment. The Google Post Google tool is great for making sure your business stays updated in the consumer-facing digital world. Lastly, you can utilize email marketing to reach out to your audience. More than 99% of consumers check their email every single day. If you aren't already making use of email marketing, you're missing out on a massive customer base.
One of the very first steps to creating a presence for your business online is creating a consistent marketing schedule. Follow these tips above and create a weekly or monthly schedule for your business so that you can both create and maintain consistency. As always, make sure to sign up for our subscription newsletter at Gold Level Marketing Use the sign-up form above to continue receiving helpful articles like this one directly to your inbox!