Attracting Attention To Your Page
While you need a specific strategy to reach new social media users, there are a few things that you should do first to attract users to your page:
Use the right hashtags
Post during optimal times of the day
Post on community pages
Optimize your social media profile
Respond to Visitors
If you have visitors that leave comments on your posts, then congratulations, you're already getting engagement! Of course, before moving on to the next thing, it is important to encourage that engagement so that users continue engaging. Acknowledge comments or remarks on your posts. Let's say that one of your visitors comments on your post saying how much they love the content that you post, you should like their comment and give them a response, letting you know that you appreciate them reaching out.
Encourage Users To Generate Related Content
User-generated content is incredibly important in the world of engagement. Yes, most new visitors aren't going to be making user-generated content for your brand or business, though they may end up following you through the post of another user. For example, someone might choose to repost your content with captions or commentary. They may even create a unique post and tag your brand or business. Not only can this help boost engagement, but it can also give you credibility within the larger network of social media users. It is important to make sure that you support this type of content for a few reasons. For starters, it attracts new followers. Secondly, it inspires new followers to engage with you on social media and create user-generated content.
Call For Engagement
Sometimes, it is best to be direct. Ask yourself,
Does your content call for users to interact with it? When you establish an engagement strategy with new users, you give them an idea of what kind of content you create, all while showing them that you value their interaction and insight. In the end, you motivate them to stick around on your profile and engage with anything else that you post. Besides asking visitors to leave comments, you might even push them to share on their stories. Get creative and find some type of engagement strategy that works for you!
While getting your current followers to engage is easier than getting new visitors to follow and interact with you, creating a solid engagement strategy can help. Use these tips and tricks above to optimize your engagement.