Making Use of Video Content
Here at Gold Level Marketing, we are huge fans of video content. Video can help inspire customer connection, raise brand awareness, educate customers, and boost conversion rates. Plus, search engines and video content go hand in hand. Search engines prioritize video content because they know consumers want it. Video also increases the duration that people hang out on your site.
If you can get someone to spend even two minutes on your website, you’re doing a great job. Here’s a fun fact for you:
88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Even if you have never made a video in your life, there are tons of newbie video creation tools available.
Have Value With Your Content
You want to make sure that your content connects with people. This means you’ll want a combination of images, infographics, video, and more, along with your normal written content. Give your visitors useful, educational, or entertaining ideas. This will not only ramp up the duration that people hang out, but it will also help search engines to see that you are relevant and readable.
Typically, search engines love blogs that are less than a thousand words. Make sure your paragraph breaks are short and your sentences are short and easy to read.
You may consider creating dynamic content as well. Dynamic content is content that adapts to the visitor depending on a few variables, including needs, location, behaviors, etc., such as a small banner that advertises a deal in a visitor’s area!
Optimize Your Website for Mobile
You’ll want to know how your website performs when visitors are on mobile devices. The last thing anyone wants is to visit a website that feels confusing or sloppy. Here is another fun fact for you:
Almost 40% of purchases made online during the 2018 holiday season were made on a smartphone.
Unsure if your website is mobile-friendly?
Make use of the Mobile-Friendly Test from Google to see for yourself!
Final Thoughts
Of course, there are many other things you can do to increase the conversion rate of your website, as search engines look at a lot of things. Improving SEO on your website can be a huge task. If you have any questions, feel free to get in contact with us!
