Get A Website
Seriously, if you don't have a website, get one. 60% of local businesses still do not have websites, even though 90% of consumers look for information on their smartphones and computers. If you don't have a website, customers won't be able to find your business and see what you're all about. If you own a restaurant, for example, you might consider posting your menu, location, hours, specials, special events, whether or not you offer delivery, etc. It is also important that your website is optimized for mobile use.
Amp Up Your Reviews Even if you aren't a big proponent of TripAdvisor or Yelp, they can benefit your business in ways you can't imagine. A study shows that hotels were about to raise their prices by 11% with every single-point TripAdvisor increase. For every one star on Yelp, businesses often have the ability to raise their revenue by up to 9%. It's your job to make sure customers leave reviews online. We also recommend sharing your top reviews on your social media!
Reach More Customers With Online Ads Businesses used to advertise in phone books, newspapers, or billboards. Today, there are plenty of better options for advertising. With online ads, you can gather more leads and increase your conversions. You can even track the ROI you get from these paid ads. We recommend reading about retargeting ads as well. You can increase your conversions by more than 70% with retargeting.
Create Video Content
Video content is bigger than it ever has been. It has a unique way of driving user engagement, unlike written content. The beauty of video content is that you can use free platforms like Instagram and Facebook Live to connect with consumers. You get an immediate connection with these platforms, perfect for those who want to see what is happening with your business in real-time. Here are a few ways you might consider using video content:
Facebook live stream for special events
Ask Me Anything/Interviews
Walkthrough of your business
The goal here is not to be left in the dust made by your competitors. You want to have a strong traditional marketing strategy so that you can rise above the rest and extend your reach beyond your current consumer base. Of course, if you're overwhelmed with creating a digital marketing strategy, make sure to get in contact with us here at Gold Level Marketing. As always, make sure to sign up for our subscription newsletter using the box above to continue receiving more articles like this one, straight to your inbox.