What is Search Engine Optimization?
Search Engine Optimization (or SEO) is a collection of methods used by specific tools to ensure that help your website ranks on search engines. This creates more traffic to your website and drives more business to your company. Although SEO once was defined as adding keywords to your site for search engines to find, SEO in 2019 is now more complex and involves a much broader scope of considerations.
One of the most common misconceptions is that SEO is a one-stop shop and does not need to be maintained. SEO is an always evolving department that is always changing. The reason for this is because the behaviors and interests of a user is always changing and therefore, search engine's are always adapting. It is estimated that every 6-12 months the world of SEO will change. So with that being said, we HIGHLY recommend you not skipping SEO or just trying to guess on what you are doing because you may be missing out on a full business potential. The online world of search engine's are not only always evolving, but so will your business if you implement this into your marketing strategy. You need to be monitoring and tracking how well everything is working so you’re always a step ahead of the competition.
Here are some of our tips and what to consider when working on an SEO strategy:
Who is in your market? - SEO today is not about just obtaining as much traffic as possible, but instead attracting high-value visitors interested in your product or services. Research your demographics and determine what your specific market is searching for. Also, determine on how they are performing web searches? Where are they located? What is the age group? What are their interests? etc. Finding your demographic goes hand-in-hand with your SEO. Google Analytics is a good place to start to find your demographic and audience.
Most people search on mobile devices - You don't need statistics to show you that in the past few years the online mobile market has expanded, especially on mobile. Everything is now on apps and easily accessible on your mobile phone. Optimizing websites and pages on your site for mobile browsers is crucial if you want to rank on search engines. To see this and know how your website is doing on mobile phones, enter your website’s URL in Google's Mobile-Friendly Test.
Search engines are growing - When someone mentions search engines, you may automatically think about Google, but the truth is there are many more types of search engines. A significant portion of searches take place on alternative sites, such as Bing. We recommend searching for your site on such search engine alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on a website.