Consider First Impressions
The world of business has changed drastically over the past decade. People tend to look at Yelp for online reviews before visiting a business, Google things before shopping, or check-in on Facebook as they move throughout the day. The common thread between these actions is that they are all avenues that could potentially lead to your business. Starting with your website, prospective customers will make decisions and pass judgment as to whether or not they will decide to visit your store, let alone purchase any of your products. If your website isn't reflective of the true experience your business offers, it will likely be dismissed.
Social Media Is Important, But Not King
Social media marketing is used by almost every modern business to engage with customers and expand reach. Of course, the beauty of having social media is that it provides more avenues to connect to the home base, which is your website. Here at Gold Level Marketing, we might tell our Instagram followers that we are a marketing company and give them a glance into what types of projects we worked on. However, if they are interested in learning more and we don't have a website to send them to, we are missing out on valuable business.
That brings us to our next point, which is:
Your Content Needs a Place To Live
Whether blog posts or product descriptions, your content needs a place to rest its head at night. Your website should be the house where your content lives so that you can inform and engage your target audience, similar to the blog post that you are currently reading, which is providing you with more information! Your website plays a massive role in email marketing, which is still one of the best ways to engage with customers. If your business utilizes email marketing, you will need a base to send them to convert. You can use your email marketing plan to guide your email subscribers to your website. This way, they can learn more about the product(s) that you offer, get information on how to visit your business in-person, and hopefully make a purchase! If you don't have a website by now, you're missing out big time.
There are so many easy-to-use website builders out there now, including SquareSpace, Wix, Shopify, and more. We hope that the importance of having a business website is clearer than ever. Make sure to get in contact with us here at Gold Level Marketing if you have any questions about online marketing for your business!