LinkedIn Creator Mode
With LinkedIn's new Creator Mode, LinkedIn users now can share thoughts and insights on topics within their industries or in popular news. LinkedIn says that this feature is excellent for "Members who regularly share content with their professional community to demonstrate their expertise, ignite conversations about ideas and experiences, and build communities around common interests."
You can turn Creator Mode on from your profile dashboard. You can then choose up to five hashtags representing topics or themes you like to write about or share. There are plenty of board and niche topics that you can choose from in this hashtag base. Once you set this up, you can create posts, articles, comments, or videos that will appear at the forefront of your profile.
You'll feel right at home with LinkedIn's new Stories feature if you are used to using Stories on Snapchat, Instagram, and Facebook. However, it is essential to note that the LinkedIn Stories app is only available on the mobile app, so don't try to access it on your computer. Stories are wonderful for sharing quick tidbits of information with followers if you don't want to create an entire post dedicated to it.
As you probably know, social media is the perfect place to be more approachable, conversational, and informal with your content and information. Your followers can check your story and reply to you with a private message if they want to chat, making communication much more accessible.
LinkedIn Service Pages
Having a LinkedIn Service Page is crucial if you are only running on a personal LinkedIn profile at the moment. With a LinkedIn Service Page, you can showcase all of the beautiful things your business has to offer. LinkedIn users will be able to find your service listings through the search bar, which can create more traffic and conversions for you. There's truly no reason you shouldn't have a service page at this point. LinkedIn says they will also give users the ability to leave reviews and ratings on service pages in the future.
Turning your back to social media updates is an easy way to fall behind in the world of digital marketing. Changes in social media, including LinkedIn, offer ways for businesses and individuals to expand their connections online and spread the word to potential customers.