A Mind Map
If you need a place to build your strategy from scratch, a mind map is an excellent tool. Think of a mind map as a tool to branch numerous categories that reach out from a central point. As you move further out, you move into more specific categories, where ideas go into greater detail. A mind map does not exist to help you present a plan, but rather to help you think about your plan. One of our favorite tools to create Mind Maps is Mind Meister, however, there are plenty of other Mind Map tools out there and it is well worth taking the time to explore them. One of the main benefits of using a mind map is that it can help you think non-linearly. You'll be able to see everything in your strategy at one time.
A Visual Representation
Your strategy will eventually become more concrete. Once it does, you will need a document that is a bit more professional and in-depth than a mind map. Make sure to keep in mind what your strategy is, which is a plan. A plan includes goals and tasks that will get you to reach those goals. Some tasks require priority while some tasks are recurring, meaning they must be honed and iterated. As time goes on, you will create subtasks that are even more specific. When presenting these to your team and clients, you will need to be able to present them easily and quickly. The format you use will need to be simple enough for everyone to understand and easy enough to edit. To do this, you can use tools like Workzone, Trello, Basecamp, or Google Sheets.
A Deep Understanding of the Company
Whether you are outsourcing or in-house SEO, it is important that you have a good understanding of the company to create a successful SEO strategy. To get the most value out of your SEO, you will need to understand your strengths, your weaknesses, and the tactics that will work best with your brand identity. Think about the unique selling proposition for the specific product, the company's vision, where the company is hurting right now, and more.
Almost every SEO strategy can benefit from these three elements. It is important that you take the time to structure them into your SEO strategy and framework, as they can help you to perform business far more efficiently.