Updated: Oct 18
If you know anything about eCommerce, you probably already know about product recommendations. Of course, there is a reason why retailers and eCommerce store owners have been using this tactic for so many years. To put it simply, it works. According to Fresh Relevance, sales can rise up to 11% through the use of product recommendations for customer loyalty. What is important is finding the right product recommendations that align with the goals of your customers. Once a customer finds a product that they like, they are more likely to develop a product preference. You must use browsing data and past purchases to recommend products for them. We also recommend taking advantage of emails post-purchase to improve customer loyalty. Send your customers an email with product recommendations immediately after they purchase one of your products to keep it fresh in their minds. Speaking of emails...
Personalized, real-time content can be delivered to shoppers using triggered emails. The idea here is that customers go through a series of actions that are pre-defined. Those pre-defined actions will trigger an email that gives them steps toward the next action. One of the most popular forms of triggered emails is the cart abandonment email. However, when looking to increase customer loyalty, cart abandonment emails don't have the correct focus. Instead, we recommend looking at another type of email: The Replenishment Email. Replenishment emails are great for consumers that frequently purchase particular goods. You can use a replenishment email to remind them that it is time for them to make an order again for customer loyalty.
To personalize the entire customer journey using behavior, preferences, and real-time context, you must use dynamic content. To encourage clicks and sales, it is important that every user gets content that is both relevant and timely. You can help return customers pick up where they left off by creating call-to-actions with the elements of the last search they made. One effective use of dynamic content is highlighting specific brands within the navigation bar of your website. Customers like products and brands that they have seen again and again. As an eCommerce store owner, you must utilize familiarity's power to help return visitors find their way to the best brand or product to improve on customer loyalty.
Boosting customer loyalty is necessary if you want your business to grow and thrive. If you're looking for new and unique ways to grow your eCommerce business, make sure to get in touch with us here at Gold Level Marketing.