Marketing Funnel Marketing funnels are tools used by business owners to track and gather leads. It is a very similar process to the buyer journey of a customer. You must understand where the consumer sits in their journey to strategize your marketing funnel approach.
Marketing funnels help customers get from point A to point B in a way that businesses would like them to. You need to create marketing funnels for your business to make the most out of your customers.
Viral
While the word “viral” isn’t a new buzzword by any means, it is still as important as it was ten years ago. A viral post, video, photo, or advertisement, is one that is being shared rapidly across the Internet.
One of the very first viral videos was the Charlie Bit My Finger video, which came out back in 2007. While there aren’t any surefire ways to go viral, it is important that your business constantly creates different types of content. You’ll have a far better chance of going viral and customers will find it easier learning about the products and services you have to offer.
A/B Testing
To find out which of your strategies work best on your Internet consumers, you need to perform A/B testing.
A/B testing shows two separate items with the same intention or goal so that a business can see which tactic performs best. You’ll typically find A/B testing when it comes to email marketing and paid advertising.
For example, you may be in a debate with your marketing team between two different email subject headers. Rather than voting or taking a guess, you could use A/B testing and send out the emails with both subject lines to find out which one performs best.
BOPIS
BOPIS (Buy Online, Pickup In-Store) is one of the biggest digital marketing buzzwords of 2021. The implementation of BOPIS came around due to COVID-19. It is simply an option for shoppers to buy their items online and pick them up in the store.
BOPIS allows for limited customer exposure and reduced time that would otherwise be spent waiting for their package to be shipped. Consider adding this option to your business if you run a brick-and-mortar store.
Bottom Line
If you aren’t familiar with these digital marketing buzzwords, it is time to get familiar. Prepare your business to implement these terms into your marketing strategies and we guarantee you will see a positive impact.
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