Updated: Oct 18
Google Alerts is a tried and true tool that has been used by marketers for quite a while. It is one of the best tools to get mentions of your brand, find competitor names by entering keywords, or look at campaign hashtags. The one thing that Google Alerts does lack, however, is social media mentions. This is precisely why we recommend using Google Alerts in conjunction with Talkwalker. This social media search service monitors hashtags, brand mentions, and competitors across various social media platforms.
RSS is certainly not as popular as it was half a decade ago. However, we have still yet to find a substitute for finding developments in particular industries. Feedly is the most popular tool to which posts are the most popular to the 'crowd.' Like we said before, feed readers aren't necessarily in fashion anymore, though they are still incredibly efficient when it comes to scanning the latest news and articles from different categories.
Hootsuite is one of the greatest social media tools to come out of the past decade. It allows users to post updates via social networks and review what other people are saying. Beyond that, Hootsuite keeps tabs on both influencers and competitors. You can use Hootsuite in conjunction with Twitter to have different streams for different categories that you're looking at. Having multiple streams on one interface allows you to digest more at once.
Canva has well over 2 million users and the platform is growing every day. Canva can be used to create social media posts, blog posts, presentations, and just about anything you can imagine. Canva is essentially a free version of Photoshop, albeit far more limited. the great thing is that you can use a variety of built-in templates, which makes it very easy for anyone to create pictures and graphics for their platforms. You can create square photos for Instagram, rectangular photos for Twitter, tall photos for Pinterest, and so much more.
Hotjar is a top-notch website optimization tool that allows you a bit of insight into how visitors are using your website. You can see how far they scroll, where they click, and so much more. Hotjar uses heatmaps, scroll maps, click maps, visitor records, and more, to show you what your visitors are interested in when they reach your site. You can also use Hotjar to survey your visitors, analyze funnels, insert messages, and more.
Load Up Your Arsenal
Sometimes the best things in life are free. Make sure to load up your marketing toolbelt with these fantastic marketing tools and optimize the way your business runs.