Updated: Oct 14
1. Prepare For Major Buying Power
Generation Z, a generation that makes up around 27% of the population in the United States, will have around $44 billion in buying power. It is incredibly important for businesses to get a head start on Generation Z marketing without abandoning previous generations. A baby boomer business, for example, cannot completely abandon the generation that keeps them alive and well.
2. Come Up With New Marketing Strategies
Millennials want real people that they can relate to in marketing campaigns. They don't want Kevin Hart in a credit card commercial or Adam Levine in a face wash commercial. If you're looking for Gen Z marketing strategies, you need to come up with products that have serious value. You can't simply sell something to sell something anymore. When it comes to marketing to Gen Z consumers, you may want to try out the storytelling strategy. Create relevant and easy-to-understand sales pitches while explaining how your product can benefit them.
3. Create Quick And Easy-To-Digest Content
Of course, that storytelling approach can't be an hour long. The average attention span for Gen Z is around eight seconds. If you can't tell your story in less than eight seconds, you might have a difficult time capturing these consumers. Luckily, there are platforms like Instagram, Snapchat, and TikTok, which make this kind of content creation much easier.
4. Make The Most of The Unique Characteristics of Different Social Media Platforms
Generation Z, unlike Millenials, has had access to the Internet for the majority of their lives. They rely on social media for plenty of reasons. They also tend to check their accounts more than once per hour. Gen Z will often use Facebook to check the news, Instagram to see what their friends are up to, and TikTok to check out the latest trends. Publishing informative content on Instagram might not get you as far as if you were to publish it on Facebook.
5. Be An Inspirational Business
There are so many examples of businesses that millennials looked up to. One that comes to mind is TOMS. TOMS, for those of you who don't know, is a shoe company that provides a pair of shoes to someone in need with every shoe purchase. TOMS was a favorite of Millennials who like the fact that the shoes were made for a good cause. Generation Z also wants companies they buy from to have a positive impact on the world.
There is no doubt that marketing experts will have to approach Gen Z marketing strategies in 2021 differently marketing. It may prove to be quite a challenge in many ways. However, it will be beneficial in the long run once you have a deeper understanding of your consumers. As always, make sure to sign up for our subscription newsletter by filling out your information in the box above.