Your Content Is Out Of Date
Outdated content is bad news. Whether you're dealing with non-relevant information or complete inaccuracies, having outdated content can leave visitors confused. You need to update your content regularly or hire someone to do so for you. Your perceived authority and authenticity can be dragged down with your out-of-date content too, getting in the way of new, potential customers.
Your Website Isn't Mobile-Friendly
At this point, a website that isn't optimized for mobile use is marketing suicide. After a bad experience with a mobile site, nearly 50% of users switch over to the competitor. A mobile site that isn't easy to operate is a sign of bad customer service in a consumer's eyes.
Your Search Engine Rankings Are Poor
To keep your website relevant in the eyes of Google's algorithm, you need to be constantly updating your SEO. Google is always updating its algorithm to make sure its search engine users are getting the right content they want when they search. Make sure your SEO is optimized and you can rest knowing that your business is ranking high on search engines.
You Have a Low Conversion Rate
If you check the visitor-to-conversion rate metric on your website and notice that it is low, it might be an indication that your site needs some work. While having a lot of site visitors is a good thing, it doesn't matter if they aren't converting. At that point, your website becomes useless. If you're not sure why you have visitors without conversions, you may need to talk to a specialist or developer to determine and fix potential issues. Once you feel like you have solved the issue, keep a close watch on your ratio to make sure the issue you attacked was the right one in the first place.
Your Loading Times Are Long
47% of website visitors expect a page to load in two seconds or less, according to Kissmetrics. If a website takes more than three seconds to load, 40% of visitors will leave. It is important to sort out why your pages aren't loading quickly. You can use PageSpeed Insights or Test My Site from Google to find out more information regarding the speed of your pages.
In the end, it might be time for a website overhaul. Get in touch with us today here at Gold Level Marketing to learn more. Also, make sure to sign up for our subscription newsletter to continue receiving helpful articles straight to your inbox.