Think Like Your Customers
You want to put yourself in your customer's shoes for a minute. Of course, to do this, you must first identify your target audience. Once you have that, you can create an initial list of positive keywords. One question to ask yourself is,
"If I was trying to find my products and services, how would I search for them using google?"
Make sure to ask around as well. as friends or family members. Sometimes asking customers can be helpful too.
Understand Long Tail Keywords
Long Tail Keywords are phrases made up of three or more words strung together. Long-tail keywords are known to attract traffic that is more relevant, even though they don't have the same search volumes as short keywords. Long-tail keywords are also easier to rank well with and are usually less competitive. To create a more specific search phrase for your product or service, it is important to consider long-tail keywords.
Study Your Competition
Visit the websites of your main competitors and take a look at the keywords that they are targeting. View the meta tags, get a look at the content, and see who they are targeting. Doing so will help you to see what you might be missing and might even help to broaden your SEO horizons.
Utilize Keyword Tools
Anyone who uses Google Ads should be using the integrated keyword tool to target the best keywords. Of course, to take keyword research even further, you can also use tools like Raventools or SEMRUSH. These tools can gather data on keyword trends, keyword volume, similar keywords, keyword competition, and much, much more.
Be Analytical With Your Results
Once you have chosen your keywords, make sure to monitor them, and get analytical with the results that you see. Keywords or phrases often change with trends. Your competitors might use different keywords depending on the time of year or what currents even are happening. It is important that you always make sure to utilize strategic keywords and phrases whenever you can. Try to insert your keywords into all kinds of content, including social media posts, blog posts, website content, and meta tags. The ultimate goal is to make it as easy as possible for your audience to find your product or service. The more keywords you use, the easier it will be. Of course, if you are struggling with keywords and search engine optimization, make sure to get in touch with us here at Gold Level Marketing. We can help you take your business to the next level with our years of marketing experience.