Tell Your Company's Story Whether your brand is just starting out or has a long history, you likely have a story to tell. Showcasing your company by telling a story is quite impressive to a lot of consumers. Show consumers who you are and highlight the values most important to you. Speak of your brand's struggles and triumphs to better relate to your customers. If you're a large business with social responsibility programs in place, make sure to showcase them.
Utilize Visual Content Compared to Tweets without photos, Tweets it photos receive 89% more likes. The old saying is that a picture is worth 1,000 words. Visuals provide a unique way for customers to relate to a business. Using interesting photos and 60-second clips can give customers better insight into your business.
Do More Than Share Blog Post Titles If you choose to share information from your blog, be creative about it. Don't simply share the titles on your social media and hope that it will funnel people to your website. Share relevant statistics, quotes, facts, or questions. Create a potential desire for social media users to continue through to your website. Be conversational and strike interest in people.
Share The Lifestyle of Your Company Do you have a fresh or innovative workspace? If so, consider sharing your work place with your social media followers. On LinkedIn, onboarding images have become very popular. Photos of desks and bright, modern office spaces entice young, potential employees. These types of lifestyle images are made to inspire and end up receiving a ton of likes and shares. Plus, when you share your lifestyle, you show pride in your company. If your company has activities that go on outside of work, make sure to document and share those too. Charity events or sporting events are perfect for social media promotion.