Updated: Oct 18
You want your search box to be visible so that it provides users with a clear way to search for the products that they are looking for. It is even better if your search bar offers customers suggested search results, as it can help them locate what they are looking for much faster. Contextual Copy
There are many things that affect price and delivery, though current events are the most important things to look out for. If your business is in the midst of adapting to bad weather or busy holiday seasons, shoot out a message on the homepage and let your customers know. Many retailers have added information regarding the COVID-19 pandemic to their homepages to let customers know the state of their stores and the actions they are taking to ensure safe and efficient transactions.
If you have visitors that regularly browse your website, you may want to consider putting a new-in section on your site. A new-in section is more likely to attract regular visitors. On some websites, such as Asos, these sections are refreshed fairly often.
One of the best ways to encourage users to start their browsing journey is by adding category links. These category links can include things like 'men', 'women', 'accessories', etc. You'd be surprised how many retailers don't do this. Make sure that mobile users, who may not have the same access to the top navigation bar, can have this same easy navigation luxury.
It can be nice having offline customers too. Getting people in your store is one of the best ways to get people to buy things they might not have even known that they wanted. One of the best ways to help online visitors find a store near them is by adding a store locator on the homepage of your website. Store locators also help to collect valuable data and improve store rankings.
USP or Tagline
A USP Bar is not something you see on all retailer websites, though it helps to convey the unique proposition of the brand to customers. If you look at AO.com, you'll see their "Price Match Promise" tagline.
Every customer that visits your page should be able to easily find any contact details that they are looking for. We recommend having a 'contact us' page above the fold on the homepage, though you can also keep it in the footer for a cleaner look.
Customers visit your website in hopes of finding new or popular products, promotions, and even editorial content in the case that it doesn't distract the momentum of the shopper. Beauty Bay has a great example of inspiring content. They sort their products into novel categories, creating an exciting and unique shopping experience.