What Is Affiliate Marketing?

Updated: Oct 18


What It Is

If you aren't familiar with the idea of affiliate marketing, the concept is quite easy to grasp:

You promote a product or service on your blog or website

You add special affiliate links that send visitors to the purchasing platform

Every time a visitor clicks on one of those links and purchases an item, you get a cut of that profit. It is easiest to think of this type of marketing as commission sales. The main difference is the fact that you are driving leads or traffic to the advertiser/merchant website with your blog posts.

Sound too good to be true, right? 


What is also important to understand is that affiliate marketing is by no means a "get-rich-quick scheme." You will need to put in the time and effort to make serious money using an affiliate marketing strategy. Let's take a look at the advantages and disadvantages of this type of marketing.


Advantages of Affiliate Marketing

  1. Great Way To Make Passive Income: While you are spending time working at your real job, you will take comfort in knowing that your links are sitting in the background working for you. If you're using proper and engaging SEO, along with honest and unique content, you could be well on your way to receiving a full year's salary from another 'job'.

  2. It Doesn't Require Experience In Marketing: This type of marketing doesn't require any marketing experience whatsoever. Of course, it doesn't hurt to beef up your writing chops or have knowledge of SEO.

  3. This type of Marketing Can Be Done On Your Free Time: With just a little bit of time and money, including building your blog or website, setting up an affiliate program, and creating content, you can start making money right away.



Disadvantages of Affiliate Marketing

  1. You Cannot Control the Products or Services: While you don't have to deal with the hassle of manufacturing or distribution, you don't have any control over the products you are promoting, which could be bad news for your reputation if something bad were to happen.

  2. It is Competitive: Because this type of marketing is so easy, there are many affiliate programs out there competing for leads or clicks. Many who are in this type of marketing have years of experience under their belts.

This type of marketing presents major opportunities to those who are willing to put in the time and effort. If you have any other questions regarding this type of marketing and getting started, make sure to get in touch with us here at Gold Level Marketing.

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