Hello, all of you small business owners! We have a new term for you to add to your digital marketing repertoire.
That term is "neuromarketing."
While neuromarketing may sound like it requires a master's degree, this science-based approach to marketing is quite simple. Today, we want to walk you through the basics of what you need to know.
Neuromarketing - What Is It?
Neuromarketing, in its most simple terms, is an area of study that centers around gathering evidence from experiments, studies, and scientific knowledge, to determine how the brain of a consumer will react based on the marketing tactics used. To simplify it even further, many use neuromarketing to create business strategies based on buyer behavior and behavior predictions.
Let's take a look at a real-world example.
You can use neuromarketing in something as easy as a social media post. It's doing the job correctly if it strikes an emotional touchpoint for the consumer. An animal shelter, for example, might share the heartwarming story of a dog who was recently adopted after a troubling life to appeal to its followers' emotions. When it comes to neuromarketing, you can take a tip from Neil Patel and:
Affect as many senses as you possibly can
Target emotional responses
Center your marketing tactics around relieving pain instead of producing pleasure
When To Use Neuromarketing
By now, you should have a grasp of what neuromarketing is. Now, let's see where we can use it.
Social media marketing is one of the best places to capture people from an emotional standpoint. Of course, you need to consider your follower or clientele to figure out what your emotional appeal is. A watch company, for example, probably won't appeal to customers with heartwarming sob stories. Instead, they might use the appeal of timelessness or the necessity of style and class in a business environment.
Your website should host all of the necessary information regarding your business. It should also work in a way that affects the sense of everyone visiting. Your website should not feel cluttered with an endless stream of articles and blogs. Instead, try and add a few photos or videos to appeal to the visual senses of visitors. Someone should not have to sift through content on your website to find something interesting, but rather find interest in it right off the bat.
There are common pain points that consumers who are searching for services that you offer face. That consumer could be struggling to get their laptop repaired or dealing with a painful car accident. Your advertisements should aim to provide relief for those pain points! Of course, you can also affect the sense or target emotional responses in advertising as well, as these avenues aren't exclusive to these particular tips.
If your brand or business is not actively engaged in the practice of neuromarketing, it is time to make some changes. You may be missing out on some serious opportunities to generate new leads and gain new customers. At Gold Level Media, we are the premiere digital marketing company in Phoenix and we are here for all of your digital marketing needs!