What is PPC (Pay-Per-Click?)
PPC in a nutshell is a form of internet marketing whereby companies pay a small fee to advertise on Google.
Each time their ad is clicked, the search engine charges the company.
That fee, however, all things going perfectly, will ultimately become irrelevant. Spending $5 on an advertisement that results in $400 worth of transactions, ultimately nets the company $395 in the process.
The most common form of PPC advertising is what users see at the top of page results in search engines such as Google, Yahoo, and Bing. For any given search, users may find targeted ads based on what they typed in. A search for air conditioners will likely return an ad that a company dealing in a/c services has purchased. Now that you know what PPC is, why should you use it?
Easy to track and budget
Great return on investment
Directly target customers
While SEO takes time to build up, PPC guarantees instant gratification. Upon setting up an ad campaign, companies can typically see results within an hour, making it ideal for companies with little to no exposure. A small business without huge brand name recognition can immediately begin seeing clicks on its sites with targeted Google ads, while SEO may take months to build up.
PPC allows you to instantly put your brand name at the top of Google search engine page results for a very small price. In addition to SEO, PPC is great for companies looking to immediately develop brand awareness.
Increase your brand name
Because PPC allows your company's services to list at the top of Google SEPRs, it gives your brand more credibility. People tend to click exclusively on the top-listed results on Google. If you're a new company looking to build your brand, PPC allows you to immediately list in search results next to some of the top players in your market. This gives you instant access to a wider pool of potential customers looking to make a transaction.
Small businesses and new companies looking to make an immediate impact in their respective markets should seriously consider using Pay-Per-Click advertising. It's easy to use and easy and easy to track results. PPC is low risk and allows businesses to directly target prospective buyers and monitor exactly what their ads are bringing in. Companies looking to immediately expand their brand name should use PPC tools as it is the most cost-effective, easy-to-manage, method that directly exposes your brand to customers looking to make a purchase.