PPC Can Reach Wider Audiences
One of PPC's major benefits is that it can help businesses reach very wide audiences. It's important to remember that more than 93% of online activity begins on a search engine. The simple fact that millions, if not billions, of people are searching for products and services on Google every day means that having your ad near the top of a search page can be extremely beneficial. With a PPC strategy lined up, you can reach a fair amount of people in your target audience.
PPC Is Cost-Effective
Beyond being a fantastic marketing strategy, PPC is also very cost-effective. You get total control over your chosen budget, and you never have to set up any greater bids than what you can afford. It's up to YOU how many ads you'd like to run. In fact, you don't have to make a budget at all. You only ever pay for ads if people click on them, which means you're paying exclusively for those who are showing interest in your business anyway, so long as you use the correct target keywords.
PPC Can Target People
Not only can PPC help you reach wider audiences, but it can also help you target the right audience. One of the last things you want to do is target the whole world with your ads. You want to hone your marketing to a particular group of people. With PPC, you can target your ads to that particular demographic. The beauty of Google Ads is that you'll find a wide range of targeting features that are ultra-specialized depending on your needs. You can target users with many parameters, including age, gender, location, or whether or not they have ever visited your site previously. With a campaign like this, you can make sure you're targeting people that will likely drive your revenue stream instead of those who won't.
PPC Allows You To Measure Your Results
You'll find a wide range of helpful features within Google Ads, though one of the most beneficial features is the fact that Google gives you performance metrics. When you run your ads, Google sets up reports to show you how your ads are equating to results. It's easy to see which of your campaigns is the most effective.
If you're ready to launch your PPC campaign, contact us here at GLM! Our team of marketing experts is ready to help you expand your reach! As always, sign up for our subscription newsletter to continue receiving informative articles like this weekly!