Updated: Oct 18
Reasons On-Site Optimization Is Crucial
Did you know that 68% of experiences online begin with a search engine? Before we dive in and explore ways to optimize your website, let's look at why you might spend time with this process in the first place.
It can increase your SEO
It can bring in targeted consumers
It can increase traffic to your website
It can help you grow your brand and business
It is cost effective
Ways To Optimize Your Website
Optimize Your Page Content With SEO
Content is key! You want to start with your homepage, as it is the first place visitors will land when they go to your site. What we don't recommend is trying to squeeze in a million keywords on this page, as search engines are great at catching onto that scheme. In fact, doing so could negatively impact your ranking.
Use Proper Titles
Make sure visitors can identify the page content they're on immediately. Your title should be descriptive and contain any relevant keywords while keeping in line with your brand or business. Search engines will pick up the keywords in your title and the tags you use, which can separate you from your competitors.
Take Advantage Of Meta Tags
So many people ignore meta tags when developing their websites, though these useful tools can give search engines relevant information regarding your website, which they can use to direct people who search for particular keywords. For example, you should use the meta description to briefly describe the page or your website.
Optimize Your Internal Links
Make sure to use the right internal link structure and anchor text when setting up internal links. With effective anchor text that uses keywords pertaining to the destination, you can catch a visitor's attention and any search engine they're using.
Don't Forget About HTML Tags
Use HTML tags to highlight specific portions of your site or define your page. It's up to you to determine which kinds of tags are best for each part of your site.
As you can see, on-site optimization is key to finding success with your website. Time and time again, it is a proven solution for boosting online presence without putting holes in the pockets of business owners.