Search Engine Optimization (SEO) is important for any website. SEO allows you to organically generate traffic by having your website appear at the top of popular search engines when users search.
There’s a lot that goes into SEO. Keyword research, internal linking, high-quality content, and other factors affect how well your website performs on search platforms.
Another major factor is backlinks.
Backlinks are links on other websites that point to your website. Backlinks are a known factor in improving SEO as they help to establish your website as an authority.
However, it can take a while to build backlinks. As such, many new website owners are tempted to buy them to boost SEO results.
Purchasing backlinks, though, can be very detrimental to your website. Here’s why you should be sure never to buy backlinks.
Why People Purchase Backlinks
The number one reason people purchase backlinks is that it saves time.
SEO is very effective but takes time to show results. To start getting to the top of search engines. You have to produce an extensive backlog of high-quality content and have links from other websites directing people to your content.
Getting backlinks directed to your website is a process. It requires a lot of time and effort to build enough backlinks to make a difference.
Purchasing backlinks helps websites skip the long process of doing it themselves.
Why You Shouldn’t
Purchasing backlinks for your website may be beneficial at first, but it is against Google’s Webmaster Guidelines.
In order to ensure that only high-quality, relevant websites make it to the top of the company’s search engine rankings, Google has a set of guidelines to help weed out websites that are artificially inflating their SEO results.
If Google catches a website breaking these guidelines, they will be penalized. That means that, if you buy backlinks and Google finds out, your website’s SEO results will be severely impacted.
You may lose months of progress.
While many website owners decide to take the risk and buy backlinks anyway, they run the risk of having their SEO efforts destroyed. If Google ever finds out that you used purchased backlinks to improve your rankings, you will be penalized accordingly.
Aside from that, it’s important that backlinks come from high-quality websites. Backlinks from high-quality websites are more likely to help establish your website as an authority in your industry. Purchased backlinks are often from low-quality sources and may not help very much.
Ultimately, getting organic backlinks from high-quality websites is much safer and more effective than using purchased backlinks.
It can be very tempting to cut corners when implementing an SEO strategy. SEO takes time and you won’t see results right away. Many website owners see tactics like buying backlinks as a way to quickly benefit from the advantages of a high search engine ranking.
However, when you do this, you run the risk of being penalized by Google and undoing a lot of your hard work.
If you want to implement a successful SEO strategy, you should be sure to avoid purchasing backlinks.